MEET KAT RICH
Music teacher turned entrepreneur turned
AI video creator.
Hi, I’m Kat Rich. I’m the founder of Katapult Lead Gen and The AI Ads Factory, where we make memorable AI video ads for businesses and marketing agencies.
I didn’t take a straight path here. It involved classrooms, triathlons, Damascus, Dubai, and a whole lot of experimenting.
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A FEW CHAPTERS OF MY STORY
The road to The AI Ads Factory.
Different careers. Different countries. One constant: curiosity and a love of making things.
CHAPTER 01
The Teacher Who Loved Technology
I was building websites on GeoCities back in 1995, long before easy website builders or AI tools existed. I later became a music educator and loved helping students learn, create, and express themselves. Teaching taught me how to explain complicated ideas simply—and how much a good story matters.
CHAPTER 02
Ironman, Syria, and Dubai
Completing an Ironman in July 2009 changed how I saw big challenges. My journey also took me to Damascus, Syria, and later Dubai, where I spent three years teaching. Those experiences pushed me to keep exploring possibilities well beyond the familiar.
CHAPTER 03
Trading the Classroom for Entrepreneurship
While teaching in Dubai, I heard someone describe earning $83,000 in a matter of months through real estate. That opened my eyes to entrepreneurship. I read Rich Dad Poor Dad, eventually resigned from teaching, and built a property-management business in Dubai.
CHAPTER 04
Learning How to Get Customers
Back in the United States, I moved deeper into real estate, lead generation, and marketing. I learned the hard way what it takes to attract attention: cold calls, campaigns, websites, and funnels. The lesson stuck—great creative needs to speak to an actual person, not just describe a product.
CHAPTER 05
Enter AI Video
When AI video tools became useful for real creative work, I saw a new way to produce imaginative commercials without the usual filming headaches. Talking camels. Aliens. Cinematic scenes and funny characters. That experimentation became The AI Ads Factory: outsourced creative production for agencies and businesses.
CHAPTER 06
What I Believe
Advertising does not have to be boring. Humor gets attention. Stories make people remember. And new technology should give creative people more freedom—not make every ad look the same. My job is to help businesses turn their ideas into videos worth watching.
READY FOR YOUR OWN STANDOUT VIDEO?
Let’s make something worth watching.
You’ve heard my story. Now tell me what you’re selling and what you want your video to accomplish.
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